News 2012
#6 (78), December 2012ATFBank
ATFBank JSC jointly with the United Nations Children’s fund (UNICEF) launch a new social project «In warm hands».
Romeo Collina, chairman of the board of ATFBank JSC, said: “Today individuals are obsessed with maximizing their own wealth. Companies as well have the target of maximizing the shareholders value. We think that sometime is more important how you make the profit. We think that supporting a sustainable economic growth and at the same time participating actively in social projects is the right way to do it. That is why ATFBank and Unicef – the organization with great experience and best world practices- implement a project named “In mother’s hands” aimed to reduce the level of abandonment of newborns. In the framework of this project we created special Affinity Card. This card allows everyone to participate in this project and to contribute to such a noble cause!”
Jun Kukita, UNICEF Representative for Kazakhstan, said “Our goal is to prevent 0-3 child abandonment in the country, so that newborn babies stay with their mothers or, in case of unpreventable abandonment, are adopted or fostered and grow in a family environment.” We are very pleased that the ATF Bank showed keen interest in corporate social responsibility initiative and selected UNICEF as their partner. We are joining our hands together to help babies and mothers to stay together in a warm family environment”.
Everyone can become a participant of the project with the help of affinity cards by using this card in a daily life without additional costs. The Bank will transfer 50% of its profit from transactions of these cards to this project. The cards have been issued by the international payment MasterCard system in two options– MasterCard Standard and MasterCard Gold for the mass market and premium segment correspondingly. Cost of the card is in compliance with standard tariffs of the Bank. Eh cards can be both credit and debit.