Applied Aspects of Corporate Business Developmentin the Private Medicine MarketSaule Jundubayeva, Chairman of the Board of Directors of the JSC KCH and MI
Corporate management in the private medicine market is not a new phenomenon, but the level of penetration of such standards in domestic practice still remains low. Despite the initiatives taken by a state, the national health care system is in need of quality revision of management and regulatory approaches to the formation of professional and independent cluster in the market of private health care services.
The health care market is a promising and dynamic industry, which increase in financial performance in relation to GDP level shows double-digit indices. This became possible largely by public funding. For example, in comparison with the pre-crisis period the amount of finance allocated from the budget for the development and modernization of medicine has grown more than five times, and in 2014 equaled to 862 billion tenge.
However, along with the reforms in the public sector of medical support, a fast growing and dynamic development of private sector medical services should be noted. In addition, a health insurance has reached the required thresholds, up to date being in need of ranking and partitioning into a separate direction.
The increased proportion of voluntary health insurance in the context of the total insurance in the Republic of Kazakhstan at the level of 7.0 % as of the end of 2013, vividly demonstrates the need in taking measures for a segmented approach to this type of activity. Among the main mechanisms to stimulate the private sector of health care, we can accentuate the need for the organization and development of specialized health insurance companies that conduct medical care and assistance to insured clients based on own private clinics (medical assistance).
According to our estimation, the number of insured clients under voluntary health insurance programs in Kazakhstan reaches more than 500 thousand people, which is a significant contribution to the development of the health care market.
One of the ways to solve a complex of problems on modernization and reforming of the industry can also be a framework of public and private partnerships. With the entry into force of the decision on the ratification of the rules of compulsory health insurance, this question will have a new practical interpretation. Currently, a three-tier system of private health care has been formed, which consists of the following institutions: health insurance organizations; medical assistance parties; companies providing medical services.
However there is no ranking and independent system of quality assessment of services provided by private health facilities. In its turn, there is also nothing for insurance companies to rely on when creating a base of contractors. A practical implementation of the reform on compulsory health insurance will inevitably reveal the same issues and shortcomings, so now it is important to give it due consideration. In this case exactly corporate standards along with an accreditation of medical institutions and assignment of specialized health insurance companies may become a measure and indicator of reliability, both of insurers and clinics, providing the variation and transparency for all market participants.
Since its foundation in 1989 with the support of the World Health Organization, the Kazakh Corporation of Health and Medical Insurance “Interteach”, specialized in health care and insurance, has remained a constant symbol of quality and high standards of international brand in the local market, as well as an example of authority and empirical experience in the field of health care and insurance. In the corporation, which celebrates this year its 25th anniversary, standards of corporate management enabling to provide efficient and quality control in issues of insurance and medical activities have been successfully implemented.
The quality of services provision by “Interteach” Corporation is attested by certificates of compliance with international standard requirements, the Quality Management System (QMS) ST RK ISO 9001:2009, Environmental Management System ISO 14001:2004 and Management systems in occupational safety and health OHSAS 18001:2007. The confirmation of stability and reliability of financial condition of the company is the rating of “Interteach” at level A “High level of reliability” in 2013.
To provide the maximum quality of services rendered, in “Interteach” a system of medical treatment organization and control has been developed, which is implemented by the affiliated company “Interteach Medical Assistance”.
For 25 years the company has expanded its presence through the development of the branch network within Kazakhstan and representative offices in Kyrgyzstan, Uzbekistan, Turkmenistan, providing an insurance protection and medical care each year for more than 500 corporate clients. The company has in possession its own material and technical base of 19 clinics, 30 health centers and 52 vehicles for ambulance teams and professional staff of more than 1500 people.
Over the years of work the company has built an organized system of health care delivery. “Interteach” has an integrated with the public health care sector medical service, without which it is impossible to deliver a specialized health care both to citizens of Kazakhstan and expatriates.
Having representative offices in all regions of Kazakhstan and Central Asian countries, having a direct access to the global network of professional partners throughout the world, the main priority of “Interteach” is still a care for the health and life quality of the population of the region, while ensuring the fulfillment of the strategic objectives of the corporation by means of providing the world-class service to our customers in Kazakhstan market.
We hope that by virtue of the joint efforts of public and private entities, as well as a change in orientation of activities of insurers themselves, the insurance market and insurance culture will advance and along with them the level of protection of the population of Kazakhstan from unfavorable events and confidence in the future.
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