Directory of the Companies

Advertising

Advertising in PETROLEUM journal and its website

 

Seven reasons why it makes sense to place an advertisement in the journal

  1. Petroleum is an international elite analytical edition in its industry focused on VIP - audience.
  2. Qualitative structure of the journal’s subscribers – decision-makers in the oil and gas industry.
  3. Independent research confirms that 80 % of the people perceive information in a printed form.
  4. The journal, compared with the newspaper, lives not one day: it is stored and looked through for many times, that considerably prolongs the time of effect of advertising. Accordingly, the number of contacts with a target audience is not limited.
  5. The contact with advertising in the journal lasts as long as it is needed for the consumer. There is always an opportunity of repeated reference to the interested information.
  6. A wide range of audience: the journal is subscribed and read in Kazakhstan, Russia and far abroad.
  7. Excellent polygraphy: your advertising will play in all paints.

 

The types of advertising publications in Petroleum journal  

 

Modular advertising

1 page (format А4)

1/2 page

1/3 page  

Internal facing pages

2nd page of the cover

3rd page of the cover

4th page of the cover

 

PR-article

An advertising and information article in the Russian / English languages is an efficient marketing means. It allows the advertiser to bring information to the journal’s readers in a form more close to the editorial articles, and this causes trust to it.

The purpose of an advertising article: to increase recognition of the brand among the journal’s readers, to enhance a level of trust of the potential clients to the company-advertiser, its products or services.

Advertising articles can be published in the journal separately or in combination with modular advertising.

Both the ready articles of the advertiser and those written by the journal’s employees on the materials of the advertisers and by their orders are accepted for publication.

Various forms of presentation: interviews; expert opinions; articles; reporting, etc.

 

Partnership in the journal’s issue

The sponsor's package of the company-partner of the issue includes: placement of a logotype on the first cover, the journalistic materials about the company, its products and strategy, the advertising module on the journal’s internal pages and on the banner on the website: http://www.petroleumjournal.kz

 

Additional opportunities

False-cover.

Supplementing of flyers, booklets, leaflets and other printed materials which do not exceed the journal’s format.

Insert of CDs - discs of the advertiser.

Insert of non-standard printed advertising products in binding.

Delivery together with the journal. 

Holding a professional photo-session, services of a journalist and a translator, design of original-  models. 

 

A special proposal for advertisers

The socially orientated companies are proposed to participate in a special project to make subscription to Petroleum journal for the libraries of higher educational institutions and colleges on oil and engineering specialities. The logotypes and names of the companies, which paid sponsor's subscription for higher educational institutions, are published in the each number of Petroleum. 

Annually, the last page of the sixth number publishes the logotypes of the companies which have chosen Petroleum to place their advertising and information materials.
 

Advertising opportunities on the website www.petroleumjournal.kz:

1. Placement of corporate news and press-releases of advertisers.

2. Placement of web - banners. 

   

Technical requirements:

  1. Banners are accepted in format GIF, JPG and SWF.
  2. The sizes of banners for arrangement:
    • under the headline and under the articles: 700х81 pixels;
    • in the left column: 150 x 150 pixels (in the height it is possible more) or 200 х 90 pixels.
  3. The weight of banners shall not exceed 40 KB.
  4. A stub in format GIF, JPEG or PNG (without transparency) of the same size as a banner shall be obligatorily attached to the flash-banners. The weight of stub for flash-banners shall not exceed 40 KB.
  5. The color of the background of a flash-banner shall be defined by a colored object (even if it is white), but not through Background color.
  6. For all swf-files in the roll it is needed to create a rectangular separation in size as a banner above all layers, to transform into the "button" element and to set out a transparency level alpha = 0 %. The whole object is selected, and the following script is inserted into the field Action Script:
    on (release) {getURL("адрес", "_blank");},

    Where, instead of the word "address", to enter URL to which this element is led, for example, http://mail.ru/.
  7. Materials in "flash" format shall not contain references and objects performing the functions differ from the animation management.
  8. It is not admitted the exchange of information of flash-banner with the external sites. (designs loadMovie, loadVariables, XML.load and others).

 

On the questions of advertising cooperation with Petroleum journal, please contact by phone +7 (727) 279-20-14, or by e-mail office@petroleumjournal.kz