Presentation
Luxury in a Single Copy
Amina DzhalilovaFor the first time in Kazakhstan ATFBank JSC offers a payment bank card with individual design that is a piece of jewelry art. Each Visa Infinite Jewellery by ATFBank JSC is made in a single copy exclusively for the customer and upon the order from precious metals and gems. There could not be the same one.
The card base is made from a special gold alloy that combines elasticity and firmness. The card is unlimited in validity and is in the holder’s ownership. It’s a sort of investment - a unique hand-made piece of art, each element of which becomes more expensive from year to year.
According to ATFBank JSC, the idea to create such a card was originated out of the customers’ wishes who wanted to own not just a plastic card but something unique and elegant unlike anything in the world. It was implemented in Visa Infinite Jewellery card by ATFBank JSC.
The customer has an option to choose a unique design for his/her card as well as develop it either independently or with the help of professionals. Anything can be drawn, for example an infinite luxury of gems spreads and platinum insets or temperance and minimalism of say a ruby and three little diamonds incorporated into an elegant design. All is up to the customer’s wish. Would the card match the car, a new necklace or have a common design with watch? Or it would have your own profile or the child face? Or it would have an oil drop and the golden eagle in the sky symbolizing Kazakhstan? A stretch of the imagination is unlimited. One thing remains constant: the card will be held by the single holder only. It is unique.
A jeweler carefully assembles a mosaic of stones selected by the customer, the card is grinded to the specified thickness and then polished. Thereafter an engraver performs fine artistic relief carving.
Most cards are decorated with facetted precious stones: diamonds, rubies and sapphires. In some cases flat transparent tourmalines and translucent stones may also be used to create a unique stained glass effect.
Visa Infinite Jewellery is protected by an integrated chip with holder’s details. It’s delicately integrated into the card design and the microprocessor visually merges with a picture.
According to the Bank’s representatives, some customers were intrigued by the idea to create a unique card and expressed their true interest in the idea before the official presentation of the new premium product. This fact explains why some orders have been already completed and some are at the production stage.